How will Europe’s crypto rules shape innovation?

Ripple’s VP and managing director for the UK and Europe explains how regulatory clarity can unlock competition and blockchain adoption.

Duckbucks: We’re now a decade after Ripple popularized the concept of the Internet of Value. What will a mature ecosystem look like?

Cassie Craddock: Our vision — co-founder Chris Larsen’s vision — was to see the Internet of Value come to life. What we mean by that is being able to move value in the same way that information moves today. We started out by focusing on using blockchain technology for cross-border payments. Over the years, our business has evolved into providing financial institutions, like banks and fintechs, with the ability to build their own use cases using our digital-asset infrastructure, so that we can see this next wave of development in the blockchain space.

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Author

  • Cassie Craddock is vice president and managing director of UK and Europe at Ripple, which she joined in 2017. She has previously worked at the French startup Mangopay, where she launched UK operations, as well as payments companies Ixaris and Veridu. She began her career playing football for Ipswich Town in the FA Women’s Premier League. In 2024, she was appointed to the board of The Payments Association.

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